International clothing brand Superdry has launched a six month campaign featuring music, fashion and sporting ambassadors.

The #MySuperdry story will show behind the scenes access, film footage, exclusive interviews and individual collection edits from some of the most respected names in their field, starting with American Football star Eric Decker, who commented 'Superdry loved my style and felt that we shared the same attitude - I'm so excited to work with them. The brand is all about being world class in what you do, and its constant innovation really appealed to me. The product is amazing, and I was a big fan anyway, so it was just a really natural fit'.